O&G growth reimagined:
5% CAGR through
strategic marketing
A global oil and gas company successfully revitalized its brand and expanded its marketing presence by executing a global marketing strategy across all facets of its operations, fueling a 5% CAGR over a 5-year period.
PlatinumBlack has been more than a partner—they’ve helped us shape a future-forward marketing vision across brand, events, and sustainability.Chief Marketing Officer, Global Oil & Gas Company
The client had a long history in oil and gas but had grown and diversified its business over the years. It recognized there was a wide gap between the public perception of its brand and its breadth of integrated resources that positioned it among the leaders of the energy transition. The client needed nuanced support in pursuing its business goals in the face of rigorous public and regulatory scrutiny. To strengthen the client’s competitive position, reduce the time to market, and enhance its brand presence and reputation, it engaged PlatinumBlack to establish and execute a global marketing strategy with cohesive messaging and assets across business units.
We began with deep research to understand the client’s brand, audience segments, and market. The research revealed several opportunities to redefine the client’s category and market position, create clarity in its purpose and brands, and showcase its integrated strategy and value. We then developed brand messaging tailored to target audiences including investors and employees.
Our focus turned to converting the research and analytics into powerful concepts and strong engagement. Anchored in our brand strategy and messaging, our team crafted a detailed marketing plan that outlined our strategy across various channels including events, media, and digital platforms. The plan not only defined the key content themes that aligned with the client’s brand but also laid out a calendar to effectively manage content delivery.
We evaluated and strategically chose media and event opportunities to ensure the client’s message reached the right audiences. Our team also conducted an audit of the client’s existing marketing technology stack including marketing automation platforms, processes, and CRM configurations, to ensure they aligned with the client’s messaging strategy and desired audience behaviors.
Moving from planning to execution, our creative team produced engaging content to differentiate the client’s brand including assets like sales collateral, safety videos, sustainability and annual reports, and large-scale event exhibits, all tailored to communicate the client’s value proposition. Throughout, we constantly evaluated the impact of all marketing programs against primary business growth drivers, with regular analytics and reporting.
Collaboration throughout has been closely knit, with our team working as an extension of the client's marketing team, scaling to fit its needs and complement its capabilities. This side-by-side approach has been critical in aligning our marketing initiatives with the client’s business objectives and quickly getting to market across North America, Europe, the Middle East, and Asia.
“Many of our clients engage us because they struggle with getting to market with speed, at scale. As a large U.S. oil and gas companies with international operations, the client needed thoughtful strategy and research support and a team that could operate as an extension of its marketing resources and reduce the time to market for marketing campaigns, event planning, and internal organizational performance initiatives. We’ve been able to offer them support in their marketing efforts around the world, giving them a level of continuity that’s been critical to their success.”
— Justin Chatigny, Chief Marketing Officer
Marketing efforts have significantly enhanced the client’s reputation in the market. Marketing campaigns have seen increased engagement and resulted in improved brand recognition not only among key buyer audiences but also among the public. Revitalized marketing efforts have helped catalyze a 5% CAGR and material growth in the company’s market capitalization.
