Building Tomorrow's
Cleantech Giants
Through go-to-market strategy development, brand positioning, annual marketing planning, and global marketing program execution, a leading energy firm's low-carbon division has been able to rapidly capture market share and establish itself as a prominent player in the emerging carbon removal industry. With PlatinumBlack’s help, the company has achieved $500M in new sales in only 48 months.
It is not often that people bring in real strategic insight. You've done that, and you've brought it in a way that is very actionable.CFO, Cleantech company
The low-carbon ventures arm of a leading energy company engaged PlatinumBlack to develop a new brand for its carbon dioxide removal (CDR) business unit and define its go-to-market strategy to capture market share and position itself as a leader in the emerging carbon removals market.
With little historical data and few globally significant brands in the new market, PlatinumBlack performed deep market analysis and research to understand the growth opportunities and dynamics impacting the industry and our client.
We began with market analysis, by conducting thorough research and an assessment of the company’s key initiatives, projects, and objectives to gain a better understanding of the market, audiences, and competitors. We documented insights into the carbon removal market including market size and growth, regulatory trends, the competitive landscape, audience segmentation, and customer needs.
From that research came the insights needed to effectively define and execute the client’s growth plan and brand identity in markets such as low carbon fuels, sequestration services, and carbon-neutral products / infrastructure. Grounded in the market research, we then developed a brand identity along with a comprehensive messaging strategy outlining key messages geared toward target audiences.
Following the business and brand strategy work, and in close collaboration with the client, our joint team developed and executed the client’s marketing plan, inclusive of account-based marketing, channel strategy, campaign management and measurement, and creative.
To reach a specific industry vertical, we also planned and executed a targeted cross-channel, international campaign aligning with key events and industry moments inclusive of OOH, geotargeted digital and display ads, print assets, and industry events. The campaign influenced $90M+ in sales.
It’s exciting when we get the opportunity to launch a completely new brand, bring it to market, and help sustain its growth. This project was born of a years-long relationship with the client’s parent company, who trusted us to deliver the precise analysis to define the strategy for this new brand and execute it. Going from no company, no product, and no brand to global industry leadership is a testament to the power of working as one unified team—agency and client—to deliver results that last.” — Justin Chatigny, Chief Marketing Officer
Our client is the most sought-after CDR seller on the market with a stellar reputation for quality and thought leadership. Company sales in the first 48 months of our engagement reached nearly $500M.
