Reaching net-zero emissions by 2050 is an international goal that will require cooperation from all parts of society. However, according to the UN Environment Programme, getting there will require increasing current annual clean energy investment worldwide. That’s where cleantech digital marketing comes in.
We can tell the story and build awareness of why the net-zero emission goal is critical to surviving – and thriving – in the future.
Every deal a cleantech client lands is another implementation of a solid sustainability solution, and marketing is a key part of making those deals happen and helping the industry grow. Marketing successes don’t just create conversions in a spreadsheet; the wins digital marketing makes happen actually help remove CO2 emissions from the atmosphere, source lithium for electric cars in a more sustainable way, or pioneer new, low-carbon manufacturing methods.
Here at PlatinumBlack, we’ve been privileged to directly be part of the climate solution by helping our cleantech clients land sustainability-based deals with some of the world’s largest corporations. We know our contribution is helping make an impact at scale.
Cleantech is a new industry, with esoteric technology and complex scientific principles and claims. Building a trusted brand in this space is difficult, because it can be hard to communicate new business models in frontier industries. The focus of marketing in the cleantech space is to not just build brand awareness, but also to educate and inspire confidence in these new solutions to mitigate climate change and make a real impact.
Some real impacts we’re proud to have been a part of, through the marketing initiatives we’ve created, include the deployment of advanced climate technologies, the reduction of industrial carbon emissions, the adoption of new net-zero products, and the utilization of advanced climate facilities on the cutting edge of the fight against climate change.
Building cleantech brand awareness isn’t just about showing up—it’s about showing up in the right way, with clarity, credibility, and a message that resonates across stakeholders, from investors to regulators to end customers.
It’s important for ambitious CleanTech companies to have a strong, on-strategy presence at high-profile events such as the Conference of the Parties of the UNFCCC (COP) events, Climate Week NYC, CERAWeek, etc. We help clients put their best foot forward at these events so they can engage with policy direction, investment signals, opportunities for public-private partnership, high-potential corporate commitments, and more. Helping these businesses share their vision and connect the dots with powerful audiences builds important, value-added momentum for sustainable technologies.
These event strategies are a vital extension of our cleantech digital marketing efforts, ensuring consistent visibility and relevance across both physical and digital ecosystems.
In many CleanTech sectors, buyers and investors want to deal with the most credible players. But sometimes due diligence is murky. We help stakeholders understand how sustainability-based businesses should document and report their operations, assets, value propositions, and methods so the market can make an informed decision. The result is more growth for those with the best ideas and execution—and a brighter future for the planet.
We deep-dive into our clients’ worlds, whether that’s green hydrogen, geologic sequestration, or clean power generation. As a result, we’re often able to connect complementary CleanTech clients, contacts, and specialists with each other in a way that helps them all make more progress against their missions. And since their missions are almost always around helping create a net-zero future, these are usually partnerships that benefit us all.
Our integrated approach helps unify marketing strategy with relationship-building, thought leadership, and awareness—all vital elements in growing cleantech brand awareness in a competitive and fast-moving landscape.
It’s not intuitive that a marketing firm could help make such a real-world environmental impact over the years just by supporting its clients. But, hey, it’s often surprising what you can do with the right team.
